Data Analyst
Data Analyst
Marketing DepartmentAs a Data Analyst in the Marketing Department, you will be responsible for analyzing data to provide actionable insights that guide marketing strategies and decision-making. You will work closely with cross-functional teams to ensure data-driven approaches are at the core of our marketing efforts.
This role is ideal for someone who thrives on turning raw data into meaningful insights, enjoys working with large datasets, and has a strong passion for leveraging analytics to drive business growth.
What Will You Be Doing?
In this role, you will be expected to:
- Analyze marketing data to identify trends, patterns, and opportunities for growth.
- Develop and maintain dashboards and reports to track campaign performance and key metrics.
- Collaborate with the marketing team to optimize campaign strategies based on data insights.
- Ensure data accuracy and integrity across all marketing channels and platforms.
- Conduct A/B testing and other experiments to measure the effectiveness of marketing initiatives.
- Present findings and recommendations to stakeholders in a clear and actionable manner.
Skills You’ll Need
To excel as a Data Analyst, you should have the following qualifications and skills:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Marketing, or a related field.
- Proficiency in data analysis tools such as SQL, Python, or R.
- Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
- Strong knowledge of marketing metrics and KPIs.
- Excellent problem-solving and analytical thinking skills.
- Ability to communicate complex data insights in a simple and clear manner.